FidFid is a unique digital loyalty program with multiple stores; available on mobile via the application of the same name.
LOYALTY CARD DESIGN
FidFid and I collaborated on a series of design for loyalty cards as part of the launch of their application.
Several objectives to achieve as part of this collaboration and design:
√ To arouse curiosity of potential memmbers with an eye-catching, original and impacting design. √ Produce cards that are easy to recognize and identify in a wallet. √ Differentiate FidFid favorably from other existing loyalty programs.
√ Concept work and visual charter √ Conceptualization and declensions of the design of the set of cards √ Realization of POS tools and promotion: display, leaflet, card doors.